The mission of AmericanHort is to unite, promote and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.
The vision of AmericanHort is to be a leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for our industry to enhance lives through the benefits of plants.
Be influential advocates.
The association will maintain the connections and clout to impact legislative and regulatory decisions for the benefit of the horticulture industry and our consumers.
Be authoritative educators.
The association will leverage our industry's collective knowledge and experience, supported by ongoing research, to be the leading authorities in the business of growing and selling plants, and related products and services.
Be collaborative across the industry.
The members of the association will work together as a professional community to share knowledge, resources, and connectivity for the mutual success of all horticulture industry sectors.
Be fervent supporters of plant businesses.
The association will help our members grow the business of growing and selling plants, and related products and services, by promoting the expertise of fellow professionals, supporting the development of quality products, and inspiring better design, which will lead to increased sales across the industry.
Be passionate promoters of healthy communities.
The association will support activities that lead to healthier and more beautiful communities, and inspired living due to our industry's products and services.
- September 2013
- ANLA and OFA members vote to consolidate the two organizations into a new, national trade association to serve the entire horticulture industry.
- July 2013
- ANLA and OFA Boards of Directors vote to affirm the consolidation and send the question to the respective memberships for their vote.
- January 2013
- Next Level conference occurs, which is the first formal joint program between the two organizations.
- Bob Dolibois retires from ANLA; Michael Geary assumes responsibility as CEO of both associations.
- October 2012
- Boards of Directors meet and resolve to the necessary steps to consolidate the two organizations by January 1, 2014.
- July 2012
- Boards of Directors meet and resolve to do the necessary research to consolidate the two organizations.
- Organizations announce to respective memberships and industry this decision of the Boards.
- June 2012
- Working group meets and reflects on positive feedback about joint venture. They suggest plans for a full consolidation between the organizations should be explored.
- March 2012
- First joint effort announced: Next Level conference to be held in 2013.
- February 2012
- Both boards of Directors meet jointly to review the membership surveys and plans for collaboration.
- January 2012
- Joint venture scheme announced to respective memberships and industry.
- September-October 2011
- Boards of Directors resolve for both groups to formally work together on joint programming.
- Membership surveys conducted.
- July 2011
- ANLA and OFA Boards of Directors begin discussions about future collaboration.
- Working group of volunteer leaders from both groups is appointed to discuss opportunities. This group meets several times in 2011 and 2012.