Introducing SHIFT: An AmericanHort Initiative
AmericanHort, along with its research affiliate the Horticultural Research Institute, introduces SHIFT
: An AmericanHort initiative. This innovative research project takes a hard look at the future of the industry. What was once announced as the “the future of retail” research project isn’t just about retail anymore – it’s about how the collective industry can rise to the challenge of meeting modern and future consumers’ expectations. This research demands a shift in strategies, thinking, and paradigms. It forces us to think and to ask ourselves, “What if we started doing things differently?” >>Learn more.