Empowering Specialty Crop Growers with Data-Driven Decision Tools: The HortCalculator

Dr. Ariana Torres is an Associate Professor in Horticulture & Landscape Architecture and Agricultural Economics at Purdue University. Dr. Torres’ research expertise lies in understanding decision-making processes across the specialty crop supply chain – from farmers to consumers. Her work encompasses economic modeling, development of decision-making tools like the HortCalculator, and economic impact analysis, all aimed at empowering growers’ decision-making with data-driven strategies. Currently, she leads projects promoting crop diversification in the Midwest, assessing biological control feasibility, and supporting market access for underrepresented farmers in the US and internationally. Her impactful Horticulture Business Extension program translates her extensive research output – including 38 research publications and 24 Extension articles, funded by over $22 million in grants – into practical trainings and resources for farmers, business owners, and policymakers.