Meet Our Team
Our team is made up of dedicated professionals committed to delivering on the AmericanHort Mission.
AmericanHort Leadership Team

Ken Fisher
President &
Chief Executive Officer

Mary Beth Cowardin
Vice President, Marketing &
Member Engagement

Karen Limbert, CPA
Vice President, Operations &
Finance

Matt Mika
Vice President, Advocacy &
Government Affairs
Advocacy & Research
Works to represent the industry with policy makers, government officials, and partner organizations to ensure the green industry’s voice is represented in public policy, government affairs and industry research work. The team administers the Horticultural Research Institute (HRI), AmericanHort’s research and education foundation.

Matt Mika
Vice President, Advocacy &
Government Affairs

Kamron Newberry
Advocacy Project Coordinator

Rachel Pick
Senior Manager, Advocacy &
Government Affairs
Horticulture Research Institute (HRI) Team

Jennifer Gray
Research Programs
Administrator

Michael Martin, Ph.D
Science, Research, &
Regulatory Programs Director

Roni Petersen
Program Coordinator
Education Programing
Collaborates with industry members, academics, and experts to provide high-quality educational programming that meets members’ needs across all industry segments.

Meagan Nace
Senior Manager,
Education Program Development

Alejandra Feliciano, Ph.D
Spanish Translation
Curriculum Development Manager
LEED AP BD+C, CPH

Rachel Rawls
Education Program
Manager
Marketing & Member Engagement
Manages member communications, association and event marketing, Connect newsletters, social media, website, and more.

Mary Beth Cowardin
Vice President, Marketing &
Member Engagement

Debbie Eisele
Strategic Digital Content
Manager

Nicolas Leas
Digital Web Manager

Cindy Whitt
Marketing Communications
Manager

Celina Young
Marketing Communications
Specialist
Events & Association Operations
Our Events team works with strategic business partners in managing Cultivate and other association events by handling booth sales, event planning, housing, and registration contracts, as well as managing and developing sponsorship relationships. Maintains our member database, financial reporting, budgeting, and accounting, as well as handles accounts receivable and accounts payable, and routine administrative tasks.

Karen Limbert, CPA
Vice President, Operations &
Finance

Carol Baker
Office Administrator &
Executive Assistant

Bill Behrens
Trade Show & Event
Manager

Amanda Holton
Data &
Systems Coordinator

Cindy Lee
Exhibit & Sponsorship
Sales Manager
Ken Fisher
AmericanHort
President & Chief Executive Officer
Prior to joining AmericanHort in May 2016 as AmericanHort President and CEO, Ken spent 20 years in senior management positions leading industrial and consumer products companies including Managing Director of a Lone Star Funds portfolio company, a leading private equity firm; President and CEO of Elmer’s Products, an international consumer products company; Vice President of Poet-Ethanol Products, LLC the largest marketer of ethanol in North America; Senior Vice President of The Coleman Company, a global outdoor consumer products company; and various senior leadership positions within Koch Industries, Inc., a large multinational corporation. Ken holds an MBA from the W. Frank Barton School of Business and a BS in Chemistry from Wichita State University.
Mary Beth Cowardin
Vice President, Marketing & Member Engagement
Mary Beth Cowardin leads the AmericanHort marketing and communications team to help build the organization’s brand, engage current members in the organization’s work and expand the association’s membership base.
The majority of Mary Beth’s professional career has been spent working in consumer brand marketing roles. With over 25 years of experience and a track record for growing leading brands, she knows the power of a brand and the importance of a brand fulfilling its promise to the consumer. Prior to joining AmericanHort Mary Beth was the executive director of a non-profit organization, LeadershipUA, whose mission is to identify, educate and inspire emerging leaders to become involved in their community. Mary Beth has experience as director of marketing for the Marzetti® brand of produce dressings, dips, croutons and other grocery products. She was also director of marketing at Elmer’s Products, Inc. where she led the marketing efforts for the flagship Elmer’s® stationery glue business, as well as lead marketing for the Krazy Glue® brand. She led efforts to resume both Elmer’s and Krazy Glue consumer advertising after more than a decade of the brand being in the dark. Experienced at working on seasonal business, Mary Beth started her consumer brand marketing career at S.C. Johnson & Sons, Inc. where she worked on the OFF!® brand of personal repellents and the fantastik® brand of all-purpose cleaners.
Mary Beth worked for nearly a decade with The Ohio Department of Agriculture where she served as chief of the Division of Markets, she led the team that promoted Ohio made food and agricultural products across the U.S. and worldwide through the OHIO PROUD® grassroots marketing program and various international trade services.
Mary Beth is a two-time graduate of The Ohio State University holding both a Bachelor of Arts in French and finance, and an MBA in marketing and international business. Mary Beth is an avid sports enthusiast, she plays tennis and cycles. She is co-chair of a grassroots peloton, Girls with Gears, that has raised over $1.3MM to fund cancer research during their thirteen seasons participating in Pelotonia, a local cycling event. She lives in Columbus with her husband Gregg and their pups, Klio and Luna. She’s a proud stepmom of 3 adult children.
Karen Limbert, CPA
Vice President, Operations & Finance
Karen Limbert is vice president and controller for AmericanHort, joining the team in 2016. Her main duties are financial reporting, budgeting, accounting, HR activities, and IT. Karen loves solving problems and helping others do the same. She has a knack for improving and streamlining processes and is a self-proclaimed Excel geek—she knows her way around a spreadsheet!
Prior to coming to AmericanHort Karen held controller and treasurer roles for more than 10 years with financial services firms working in the areas of insurance, retirement planning, and collections, as well as for nonprofit organizations. Karen enjoys working in such a beautiful industry and enjoys interacting with our members. Karen holds her MBA and Bachelor of Science in Business Administration and Accounting from the University of Dayton and is a Dayton Flyers fan.
A native of Columbus, Karen lives in Hilliard with her husband Andy and three sons, Charlie, Max, and Ollie. She spends a lot of time at her boys’ school attending sporting events and boy scout activities. She and her family love to swim, boat, fish, catch and release toads and anything else that gets the crew outside and dirty.
Matt Mika
Vice President, Advocacy & Government Affairs
Matt Mika is the Vice President of Advocacy & Government Affairs at AmericanHort. Matt leads the Advocacy team in public policy and industry advocacy and has over 25 years of experience working in policy and politics at the federal, state, and local levels.
Prior to joining AmericanHort, Matt served as the Director of Government Relations for Tyson Foods, Inc. in Washington, D.C. During his 12-year tenure with Tyson Foods he worked on issues before the House and Senate Agriculture and Appropriations Committees, along with focusing on House specific issues regarding agriculture, transportation, environment, energy, and ethanol matters.
Matt’s prior work includes working for the American Meat Institute, now the North American Meat Institute. He also worked for three Members of the Michigan Delegation, Rep. Nick Smith (R-MI-07), Rep. Dave Camp (R-MI-04), and Rep. Tim Walberg (R-MI-07). Mika spent five years working in the Michigan state legislature for former Lieutenant Governor Dick Posthumus and former State Representative David Palsrok (110th). Additionally, Matt ran several successful state representatives, statewide, and congressional campaigns and worked on the advance team for President George W. Bush.
A Mississippi native who was raised north of Detroit, MI, Matt Mika has lived in Washington, DC, since 2004. Matt holds his Bachelor of Arts in Criminal Justice with a Political Science/Pre-Law minor from Adrian College, where he also played football and baseball. An avid sports fan Matt participates in many sports including baseball, softball, golf, hockey, basketball, and others. Matt serves as commissioner of The United States House Softball League (USHSL). He is the head volunteer coach for the Republican team for the annual bipartisan Congressional Baseball Game. Matt is one of five survivors who was shot at a Congressional Baseball practice in 2017. He is also the Director and President of Washington, D.C. Chapter of the SBLA (Sports Business and Leadership Association).
Kamron Newberry
Advocacy Project Coordinator
As Advocacy Project Coordinator, Kamron develops and manages strategic advocacy projects. He works to maintain the American Standard for Nursery Stock, the ANSI-certified industry standard first published in 1923, that provides buyers and sellers of nursery stock with a common terminology to facilitate commercial transactions involving nursery stock.
A Texas Tech University alum, Kamron brings a strong horticultural background with a Bachelor of Science degree in Plant Soil Science and a Master of Science degree in Horticulture Science. While at Texas Tech, Kamron worked as a researcher in the Urban Horticulture and Sustainability Lab Group, where he focused on greenhouse crop production, controlled-environment agriculture systems, and horticultural resource efficiency. Additionally, he held the role of assistant greenhouse manager for the Texas Tech University Horticulture Gardens and Greenhouse Complex, where he helped manage 20,000 square feet of greenhouse space and three acres of horticulture gardens for the university and surrounding community. While in college, Kamron also ran a small landscaping business focused on creating xeriscape landscapes for the arid Texas climate.
Most recently, Kamron worked for Bartlett Tree Experts in Washington, D.C., as an Arborist Plant Healthcare Technician following his graduation from Texas Tech and became a Certified Arborist through the International Society of Arboriculture. Kamron is originally from the panhandle of Texas. He currently enjoys visiting the great state of Texas, exploring botanical gardens, and cooking elaborate meals with his wife, Jenna
Rachel Pick
Senior Manager, Advocacy & Government Affairs
Raised in the Midwest on a family farm in Iowa (corn and soybeans), Rachel moved to the Washington D.C. area after graduating from Benedictine College in Atchison, Kansas. She spent time on Capitol Hill on Senator Chuck Grassley’s legislative team and then worked in the Senate Sergeant at Arms office providing operational support to United States senators and their offices. In 2017, Rachel leaned on her Iowa roots and joined Secretary Sonny Perdue’s team at the U.S. Department of Agriculture where she served America’s farmers & ranchers. Before joining AmericanHort, Rachel served as the Director of Programs & Operations (Chief of Staff) at U.S. Farmers & Ranchers in Action, a non-profit firm which ensured American farmers and ranchers were included in major global and domestic climate conversations.
Even though Rachel has lived in the Washington, D.C. area for over fifteen years, she still considers herself a farm girl at heart and visits her family frequently. In her free time, Rachel enjoys playing softball and golf, competing in professional barbecue competitions, and spending time with her black lab Boomer. Rachel is also one of the core volunteers for the Congressional Women’s Softball Game.
Jennifer Gray
Research Programs Administrator
Jennifer Gray leads all organizational activities of the Horticultural Research Institute (HRI), AmericanHort’s research and scholarship foundation, as research programs administrator. In this role, she assesses and manages the research needs and provides strategic leadership to HRI and AmericanHort for HRI’s multi-faceted research program. In addition to leading the HRI Board of Trustees, Jennifer oversees communication, outreach, and fundraising activities for HRI.
Prior to joining AmericanHort in 2013, Jennifer worked for the Ohio Nursery & Landscape Association in multiple management roles, including Executive Director. She is passionate about horticulture and thrives on helping the industry grow.
In addition to her HRI duties, Jennifer serves as the liaison to the AmericanHort nursery community connectors, where she assists in building programs and connections for nursery growers. As part of the Industry Advocacy & Research Team, she works with AmericanHort Lighthouse Program Partners. Jennifer also leads AmericanHort’s efforts to beautify Cultivate through the planning and creation of display gardens.
Originally from Pennsylvania, Jennifer graduated from Otterbein University with a degree in English and is an award-winning magazine designer and publisher and an internationally published author. Jennifer and her family enjoy a busy life based in Central Ohio
Michael Martin, Ph.D
Science, Research, & Regulatory Programs Director
Michael received his Bachelor’s degree in Horticulture and a Master’s of Agricultural Education from Clemson University. He received his Doctorate in Horticulture from the University of Georgia. He has owned a native plant nursery, worked as a horticultural laboratory technician, and most recently worked in horticultural lighting sales and consulting.
He has led numerous seminars and workshops on topics related to native plants in the landscape, native plant production, and plant propagation. Michael is a native plant enthusiast, with a deep-seated love for all things Amsonia. He and his wife Renee live in Athens, GA.
Roni Petersen
Program Coordinator
Roni Petersen is the Program Coordinator for Horticultural Research Institute (HRI), AmericanHort’s research and scholarship foundation.
Prior to joining AmericanHort, Roni worked for the Ohio Nursery & Landscape Association/Ohio Green Industry Association. She held several roles, including certification, membership, education and managing the Ohio High School Landscape Olympics (OHLO) student competition. She is passionate about the green industry and looks forward to continuing to contribute to its growth and success.
Roni is a graduate of Ohio University with a BFA in Dance. She resides in Central Ohio with her family.
Meagan Nace
Senior Manager, Education Program Development
Meagan Nace joined the AmericanHort education team in 2017 after 10+ years of working in horticulture research as a biologist at Scotts Miracle Gro where she collaborated with cross-functional teams in developing new products and innovative solutions for consumers for the Miracle-Gro® and Ortho® brands.
At AmericanHort, Meagan works to find creative and innovative solutions to delivering industry best practices through educational programming. She is responsible for the program development, implementation, and evaluation of educational programs and activities that meet the identified needs of members. This also includes building relationships with association members, managed partners, industry media, various vendors, member communities, volunteers, speakers and other event guests, industry research and academic communities and related organizations. She works closely with our exhibits and sponsorship sales team to develop business opportunities for both AmericanHort and sponsor companies. Meagan also serves a staff liaison with the Interior Plantscape and Garden Retail Community Connector groups.
Meagan graduated with a bachelor’s in science degree in Agricultural Education from the Ohio State University. She resides 45 minutes north-west of Columbus with her husband and four children on her family’s third generation farm. In her spare time, you can find her chasing children, horses, and dogs, gardening, baling hay, and giving rides to and from the fields.
Alejandra Feliciano, PhD, LEED AP BD+C, CPH
Spanish Translation Curriculum Development Manager
Native to Puerto Rico, Alejandra came to the continental United States after high school to attend Iowa State University, where she obtained her bachelor’s degree in Architecture. She worked as an architect for many years before returning to school to follow her passion for plants. She received her master’s in science degree in Horticulture with a focus on landscape design, from Iowa State and she later received her PhD in Horticulture from Washington State University.
Alejandra has experience working in landscape design, having most recently worked as a project manager for Molbak’s. Her experience includes having been a plant propagation manager at The Daily Plant-It Nursery, and a Landscape Designer at Genus Landscape Architects in Des Moines, IA. She has been an associate faculty member of Edmonds College where she taught courses in restorative landscapes, landscape history, and landscape design.
Alejandra is a Washington Certified Professional Horticulturist, and a LEED accredited professional in building design and construction. She has published several articles and is proficient in a variety of software programs including AutoCAD, Trimble SketchUp and many others.
Alejandra enjoys travelling internationally, writing for her blog, and working in her garden. She and her husband live with their Corgi pup in Washington.
Rachel Rawls
Education Program Manager
Rachel joined the AmericanHort team as the Education Program Manager in December 2021. Prior to joining AmericanHort, Rachel used her Bachelor of Science in Horticulture and Master’s of Agricultural Leadership from the University of Georgia in her various County Extension positions in Georgia and Indiana. In these roles, she provided leadership in determining, implementing, and evaluating educational programs designed to solve social, economic, and environmental problems in agriculture and natural resources. She worked closely with growers, producers, agribusinesses, community leaders, and program volunteers to assess the needs and prioritize issues, problems, and opportunities in her community. These skills serve her well on the AmericanHort team as she helps manage education programming through in-person conferences and virtual platforms that serve the horticulture industry.
Rachel currently resides in Charlotte, NC. When she isn’t working, she enjoys cheering on the Georgia Bulldogs, baking, and spending time with her husband and daughter.
Debbie Eisele
Strategic Digital Content Manager
Debbie Eisele is an accomplished communications professional with decades of experience in driving engagement and creating compelling content.
Previously, Debbie has held editorial leadership roles in both the nonprofit and specialty agriculture sectors, where she honed her ability to craft content that resonates with diverse audiences.
She is committed to fostering community engagement through creative content. Debbie is also passionate about horticulture and has some experience in plant propagation and in the garden center retail environment. Debbie is based out of Northern Virginia, where she enjoys paddleboarding, kayaking and all things outdoors.
Nicolas Leas
Digital Web Manager
Nicolas joined AmericanHort in 2019, responsible for managing digital web assets and ensuring online information accessibility for members. With a background in web development, design, and digital marketing across various industries throughout his career, Nicolas has developed a comprehensive skill set in online content management and digital strategy.
Born in Europe, Nicolas later settled in Ohio. A graduate of The Ohio State University with a bachelor’s degree in international relations and diplomacy, he brings a global perspective to his professional endeavors. Passionate about fitness and culinary interests, Nick and his wife are committed to community service through animal welfare programs, specifically supporting service dog training initiatives. Currently married, they reside in central Ohio with their dog.
Cindy Whitt
Marketing Communications Manager
Cindy Whitt is the Marketing Communications Manager for AmericanHort. She joined AmericanHort in June 2023 and brings more than a decade of association experience. She was the Director of Marketing and Communications for the North Carolina Nursery & Landscape Association, overseeing member communications, event marketing, public relations, and sales.
Cindy’s responsibilities include developing member content for newsletters and other communications. She manages educational programming marketing and communications, membership marketing and more.
Her work experience also includes serving as a senior account executive for a public relations firm serving global agribusinesses, where she focused on corporate communications and product marketing. Cindy most recently worked as a freelance content writer, with articles published by the National Association of Landscape Professionals, Modern Farmer, and Farm Flavor Media.
Cindy graduated from East Carolina University with a degree in Communication with a focus on Public Relations. She has lived in Raleigh, North Carolina, for 15 years. In her spare time, she enjoys exploring the area with her long-term partner and dog, going to concerts, and reading.
Celina Young
Marketing Communications Specialist
Celina Young has been a Marketing Communications Specialist with AmericanHort since May 2019. Her primary responsibilities include planning and executing marketing and communications materials for Cultivate, as well as other events like the Retail Tour. Celina also manages AmericanHort’s social media presence on Facebook, Twitter, Instagram, and LinkedIn, in addition to overseeing the association’s trade media agreements and editorial calendar.
An Iowa native, Celina grew up in agriculture, participating in 4-H and FFA, as well as working on two local dairy farms. This passion led her to Iowa State University, where she graduated in 2017 with a double major in Agricultural Business and Public Service & Administration in Agriculture. Celina is a proud member of several regional and national organizations, including the Ohio Farm Bureau, Agriculture Future of America Alliance, National Agri-Marketing Association, and Iowa State University Curtiss League.
In her spare time, Celina enjoys traveling, photography, working outside with her plants, reading, and game nights with friends.
Carol Baker
Office Administrator & Executive Assistant
Carol Baker is the office administrator and executive assistant for AmericanHort and likely one of the friendly voices you hear when you call our office. She started with the organization when it was the Ohio Florist Association (OFA) and has been part of the team for more than a decade. She manages the administrative office at Cultivate and enjoys interacting with our industry members. Carol has held previous administration and finance roles in a variety of businesses including legal services, construction, and manufacturing sectors. She grew up in rural northeast Ohio and moved to Columbus after high school. She enjoys growing indoor plants, traveling, ballroom dancing and pet sitting. Carol’s biggest thrill has been to be part of a formula 4 racing pit crew and riding an aerobatic plane and sky diving.
Bill Behrens
Trade Show & Event Manager
A native of northern Illinois, Bill received his degree in Hotel & Restaurant Management from the University of Houston. He spent his early career working for Hyatt Hotels Corporation managing key hotel functions such as housekeeping and front desk operations. Bill joins AmericanHort having worked for more than twenty years for Experience Columbus, the Columbus Visitor and Convention Bureau, where he led the convention services team. Bill knows Cultivate well having served as our key contact for Cultivate where he managed the Cultivate custom welcome programs for years. He looks forward to working with exhibitors and sponsors in ensuring a successful Cultivate event. Bill enjoys cooking, traveling, and gardening.
Amanda Holton
Data & Systems Coordinator
Amanda Holton joined AmericanHort in 2017 as our information specialist. Her duties include database maintenance, event registration, customer service, membership reporting and helping with membership onboarding and renewal processes, as well as various other administrative tasks. She is affectionately known as “The Queen of our YM database and excel guru”. Amanda enjoys all aspects of her job, particularly time spent mining data for information that helps us better serve our membership. She likes learning about our industry and getting to know our members better.
A native of Grandview Heights, OH, Amanda has her Bachelor of Arts in early childhood education and a minor in psychology from Muskingum University. Prior to joining our team, she was assistant director for the Goddard School of Reynoldsburg, a leader in the childcare franchise segment. Sparked by her love for sewing and crafting, she once worked at Joann’s, and she is a master of the Cricut®, the popular computer-controlled cutting machine for home crafters. When she is not cooking in her Instant Pot®, or playing with her three cats, Peanut, Buzz, and Kimchi, you might find Amanda and her daughter Emma camping in their pop-up camper in a state park in Ohio or Michigan.
Cindy Lee
Exhibit & Sponsorship Sales Manager
Cindy joined AmericanHort in June 2021 as Exhibit & Sponsorship Sales Manager. In her role, Cindy is responsible for trade show exhibitor and sponsorship opportunities at AmericanHort events. She works with other team members on planning, event logistics, project execution and post show activities. She enjoys developing new relationships and maintaining those connections to build strong partnerships that grow and prosper. She truly enjoys working with our members and exhibitors to help them succeed in their businesses.
Prior to joining AmericanHort, Cindy had extensive experience working with other associations in membership, trade shows, event planning, and sponsorship development. Cindy grew up on Long Island, NY but always loved visiting her grandparents in Ohio, which led her to attend Ohio University where she earned a Bachelor of Science in Public Relations.