Financial Literacy for Managers:
A Two-Part Webinar Series for Horticulture Leaders
Strong managers understand production, people, and processes. Great managers also understand the financial impact behind every decision.
This webinar series is designed specifically for managers who want greater confidence using financial information to guide their operations. Whether you oversee a greenhouse, nursery, retail operation, or landscape team, your daily choices affect margins, cash flow, and long-term sustainability.
You’ll learn how to:
- Read and interpret key financial statements
- Connect operational decisions to financial results
- Understand why profitable businesses can still struggle with cash flow
- Evaluate expansion, equipment, and production decisions with greater clarity
- Make smarter, more confident management choices using financial insight
Even without formal financial training, this series builds your practical understanding—not accounting theory. You’ll walk away better equipped to engage in financial conversations and contribute meaningfully to your organization’s performance.
Included at no cost with AmericanHort membership. $99 for non-members. Register for each webinar individually.
Webinar Details
Financial Fundamentals for Managers
Wednesday, March 4, 2026,
11:00 AM – 12:00 PM ET
This introductory webinar helps managers build confidence in understanding the financial information that supports their daily work.
Participants will explore the fundamentals of reading financial statements and learn how revenue, expenses, and margins reflect operational performance. The session highlights where management decisions, like labor allocation, production planning, purchasing, and pricing, most directly influence results.
Designed specifically for managers without formal financial training, this webinar simplifies key financial concepts and makes them practical. By the end of the webinar, participants will have greater clarity around the numbers behind their operation and feel more prepared to engage in productive financial discussions.
Turning Financial Insight into Action
Thursday, March 5, 2026,
11:00 AM – 12:00 PM ET
Building on foundational knowledge, this webinar focuses on applying financial insight to real-world management decisions.
Participants will examine why profitable horticulture businesses can still experience cash flow challenges and how timing, inventory management, and operational choices influence financial outcomes.
The webinar introduces a practical framework for evaluating common management decisions, such as expanding production, adding product lines, adjusting labor, or investing in equipment, by considering their impact on profit, cash flow, and risk.
Managers will leave with a clearer understanding of how financial information supports stronger day-to-day and strategic decision-making, allowing them to lead with greater confidence and perspective.
Our Speaker
