Open Book Management for an Ownership Mindset
What if your team approached every decision, challenge, and opportunity with the mindset of an owner?
In this three-part Mastery Series, John Kennedy guides participants through building a culture of financial literacy, accountability, and engagement, without overwhelming or oversharing information.
Grounded in the principals of Open Book Management (OBM) and The Great Game of Business®, the series explains these frameworks in simple, actionable terms. Participants will learn how financial transparency drives performance and how to empower employees to think and act like owners.
Building on the March Grow Forward and recent financial webinars, this series helps owners, senior leaders, and managers share key numbers responsibly, teach teams how to understand them, and turn transparency into motivation and performance.
Through practical examples and real-world application, John walks participants through the pillars of OBM, demonstrates how to gamify goals through mini-games and scoreboards, and helps establish a communication rhythm that sustains momentum long after the series ends.
Leaders leave with a clear, practical framework to build an ownership mindset that improves results, strengthens culture, and aligns teams around winning together.
Mastery Series Class Details
Class 1
Creating an Ownership Culture
Thursday, March 12, 2026, 1:00-2:30 PM ET
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Creating a culture of ownership takes tenacity, leadership, engagement and buy in from your team and having a road map to take that journey together is what the initial workshop delivers.
John addresses the three pillars of Open Book Management (OBM) and helps leader craft a path forward with tips and techniques to educate, empower and engage your team towards the mindset necessary to win in this challenging economic landscape.
Whether you are a grower, IGC, landscaper or nursery, these practices and principles will challenge your team to know the numbers, focus on the drivers, measure the results, and celebrate the wins.
You’ll learn:
- Core principles of Open Book Management for daily use
- How to leverage the power of numbers and the wisdom of the crowd
- The four stages of building an engaged, empowered culture
Class 2
Gamifying Performance
Wednesday, March 25, 2026, 1:00-2:30 PM ET
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The secret to the success of engagement is to gamify the outcomes you desire. John introduces you to the concept of mini-games and provide real-life examples of businesses who have embraced the concept and crafted scoreboards and reporting to keep your team “in the game!”
Communication is key to the success of The Great Game of Business, and the leader must be committed to ensuring a consistent cadence that allows the team to know the score and how to “play to win!”
You’ll learn:
- A consistent communication cadence that drives engagement
- How to use mini-games, scoreboards, and rewards to drive results
- How to tap into the human desire to win and belong
Class 3
Leading for Long-Term Momentum
Wednesday, April 1, 2026, 1:00-2:30 PM ET
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Ensuring the team has “line of sight” to the overall critical number or objective is key. Also knowing how their mindset of ownership contributes to the success of your business enterprise is vital to winning the game.
John provides a toolbox of techniques to drive maximum engagement and ownership mindset to build an invincible team who are committed to the financial future of the company, the fabulous experience of the customer, and the fundamental foundation of success within the team through thinking like an owner.
You’ll learn:
- The four leadership levels that sustain engagement
- Practical tools to sustain your ownership culture
- A clear plan to position your team for a strong 2026
Our Speaker
John Kennedy
Boomer Wrangle
Over the last 25 years, John Kennedy has presented to nearly 500,000 audience members worldwide delivering a dramatic and sustainable impact on scores of companies and associations within the green and beyond.
His extensive client list both inside and outside the green industry include Pick Seed Canada, Everde Growers, The Garden Center Group, AmericanHort, Maryland Wine Association, Cape May Brewing Company, Willoway Nurseries, Marriott Hotels, The Baltimore Ravens, Canada Bread, Bermuda Tourism, and over 100 state associations, landscapers, growers, farms, nurseries, and garden centers throughout North America.
John’s reputation as a sales strategist and customer experience consultant to the green industry continues to grow, as does his proven track record of success and repeat partnerships. He specializes in strategic planning, attraction/retention videos, leadership development & teamwork, and accelerating sales & service cultures throughout the world.