Merchandising that Moves the Needle
For Garden Retail
You have great plants, great products, and great people to sell them. But how do you actually create displays that aren’t just “pretty,” but actually improve your bottom line?
In this webinar, you’ll get a crash course in the proven merchandising techniques that improve your KPI’s. Visual merchandising in garden centers is an untapped source of inspiration and getting it right can really move the needle on your garden center’s profitability.
Expect to walk away with a deeper understanding of the strategies that make displays both beautiful and profitable.
Invite your retail teams to join this training to gear up for the busy spring season. It sharpens customer‑service skills and boosts sales by teaching staff how to create displays that genuinely drive results.
Learn how to:
- Develop simple scouting routines technicians can use on every service visit
- Recognize early signs of plant stress, pests, and environmental issues
- Distinguish between care issues and environmental conditions affecting plant health
- Document plant concerns and communicate effectively with clients
- Strengthen technician habits that improve plant performance and reduce costly callbacks
Included with AmericanHort membership; $49 for non-members.
Our Speaker
Rachel Reynolds
Owner
Birds Eye Visual Merchandising
Rachel Reynolds is a seasoned visual merchandiser in garden center retail. With three years of experience as a visual merchandiser in a Houston nursery, she now helps garden centers take their store to the next level in customer experience, layout, displays and profitability.