The Retail Playbook: Understanding Your Customers to Boost Performance
For Garden Retail
Independent garden centers face tight margins, seasonal staffing challenges, and constant pressure to grow sales. The solution isn’t harder selling or increased marketing spend. It’s smarter customer engagement. When your team understands who is walking through the door, and how that customer prefers to shop, ticket averages rise, return visits increase, and sales consistency improves.
In this interactive webinar designed specifically for garden center owners and managers, you’ll learn how to:
- Recognize distinct customer types within moments of engagement
- Understand what truly drives purchasing decisions beyond price
- Equip seasonal and new team members with natural conversation cues
- Create a consistent customer experience that can be taught quickly to new staff
- Identify easy opportunities to increase value without increasing pressure
When your team knows how customers want to buy, they don’t need sales scripts or pushy tactics. They create experiences that naturally lead to higher spending and stronger loyalty.
If you’re looking for practical tools to strengthen margins, reduce sales inconsistency, and build a more confident retail team, this session will give you the foundation for a clear, actionable playbook.
Included with AmericanHort membership; $49 for non-members.
Our Speaker
Neal Glatt
Founder/CEO
Neal Glatt Sales & Strategy
After leading the sales effort as part of the leadership team, Neal launched his own coaching practice in 2017. Today, he works with green industry companies to coach sales leaders, hire high-performing B2B salespeople, and train frontline retail staff to consistently convert opportunity into revenue.
Neal is a Certified Strengths Coach through Gallup and a John Maxwell Certified Coach, Speaker, and Trainer. He holds bachelor’s degrees in marketing and Spanish from Northern Michigan University and a Global Executive MBA from SKEMA Business School. Learn more at www.NealGlatt.com.