From Planning to Execution: The Future of Horticulture AI Commerce
Consumer expectations are changing. Independent garden centers are seeing renewed momentum, but today’s customers expect more than great plants and knowledgeable staff. They expect personalized experiences, timely communication, and expert guidance long after they leave the garden center.
The good news? Technology is finally catching up to the way horticulture businesses operate.
Building on the conversations that began at Cultivate, we asked growers, retailers, exhibitors, and technology leaders a simple question:
“What do you still want to know about AI?”
The answers became the foundation for this webinar.
Join a panel of leading digital commerce and AI specialists from IM Digital, Shopify, and Klaviyo as they tackle the questions horticulture businesses are asking right now, from creating stronger customer relationships and improving online experiences to understanding where AI can deliver real business value.
This isn’t a discussion about replacing people with technology. It’s about helping businesses extend their expertise, strengthen customer connections, and make smarter decisions in an increasingly digital marketplace.
You’ll Learn
- The biggest AI questions horticulture businesses are asking today – and the answers
- How AI can enhance the customer experience before, during, and after a purchase
- Practical ways to create year-round customer engagement beyond the spring season
- Where businesses are seeing measurable value from AI today
- How to evaluate AI opportunities without getting caught up in the hype
Thursday, August 20, 2026
11:00 AM-12:00 PM ET
Included with AmericanHort membership; $49 for non-members.
Our Speakers
Justin Ragsdale
Principal, Strategy Consulting - IM Digital
Justin Ragsdale is a Principal in Strategy Consulting and serves as a trusted advisor to executive teams navigating complex business transformation. As the dedicated business consultant for enterprise engagements, Justin ensures that technical initiatives remain tightly aligned with measurable business objectives—maximizing value, strengthening competitive advantage, and delivering meaningful results.
Justin specializes in business value realization, transformation strategy, and executive governance. He works closely with leadership teams to define key value drivers—from operational efficiency and cost reduction to new revenue opportunities—and structures programs to deliver a clear return on investment. With experience guiding large-scale enterprise initiatives for brands such as Cintas, Ferrero, and Hugo Boss, Justin helps organizations align stakeholders, manage change effectively, and turn technology transformation into lasting business evolution.
Clint Albin
Owner - A24 Consulting
Clint Albin is the founder of A24 Consulting and a strategist for AI Commerce, consumer horticulture, and the evolving business model of garden retail. With a lifetime rooted in the nursery and retail business, Clint brings a rare 360-degree view of the horticulture supply chain from production and distribution to retail strategy, consumer behavior, brand positioning, technology adoption, and new paths to market. As founder of A24 Consulting, Clint helps growers, retailers, suppliers, technology companies, and brands sharpen their positioning, increase relevance, and better serve the modern plant consumer. As a strategist for AI Commerce, he is focused on how artificial intelligence, data, personalization, and emerging commerce tools can help horticulture companies reach consumers more effectively and build stronger, more responsive businesses. His mission is simple and urgent: make plants important, accessible, and relevant to every person in America.