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Tariffs Update 

by Kamron Newberry Current as of 3/5/2025 12:00 PM EST  The Trump administration’s tariffs are becoming increasingly far-reaching and impactful for both our industry and the broader economy. The erratic approach and shifting justifications for these tariffs suggest that a cautious and measured response is necessary from those who may be affected. Given the ongoing […]

March 2025 Connect

The future of horticulture depends on the people who shape it. In this issue, we explore efforts to support the next generation, highlight workplaces prioritizing employees, and share insights on attracting Gen Z talent. Plus, get the latest advocacy updates, discover new educational initiatives, and meet the leaders driving industry growth.

Building a Culture of Accountability

Insights from Grow Forward: How Accountability Shapes Goal Setting Without accountability, even the best strategic plans can fall flat. In a recent Grow Forward webinar, speaker John Kennedy shared how a culture of accountability drives business success by ensuring follow-through on goals. Kennedy, owner of BoomerWrangle, is a business consultant and author who has delivered […]

Advocating Against Escalating AEWR Costs and For Sustainable Labor Solutions

AmericanHort remains steadfast in advocating for our industry’s labor needs, with a sharp focus on addressing the Adverse Effect Wage Rate (AEWR) challenges. The AEWR, a critical component of the H-2A agricultural visa program, has seen unsustainable increases, putting significant financial strain on growers nationwide. The escalating AEWR labor rates now threaten the survival of […]

How to Get the Most Out of Your AmericanHort Membership

Your AmericanHort membership helps you connect, learn, and grow so your business can thrive. From exclusive resources to networking opportunities, here are the top ways to maximize your membership and set your business up for success. Update Your Company Profile Ensure your company profile is current and complete. When your company is a member, all […]

Make an Impact: Your Guide to Getting Involved in Advocacy

The AmericanHort Advocacy & Government Affairs team in Washington, D.C., works to ensure that the issues of the green industry are heard and understood by government officials in Congress and with staff from federal agencies. You can stay informed about the latest developments, laws, and regulatory matters impacting your business by reading Impact Washington, our […]

From HortScholar to Cultivate Cornerstone

In our new series on past HortScholars, we catch up with Doug Schuster, one of the original participants who has since become a familiar face behind the scenes at Cultivate. Inspiring stories often show how individuals uncover their true talents in unexpected ways. Whether through playing sports, trying a new hobby, or taking a class, […]

Preparing Your Business for Success in 2025

The new year is a perfect time for reevaluating goals, refining strategies, and implementing plans for a stronger, more focused business. It’s a chance to break old habits, embrace new skills, and aim for meaningful progress. Whether your priority is expanding operations, enhancing employee satisfaction, or cultivating strong leadership, success begins with intentional planning. Charting […]