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Advocating Against Escalating AEWR Costs and For Sustainable Labor Solutions

AmericanHort remains steadfast in advocating for our industry’s labor needs, with a sharp focus on addressing the Adverse Effect Wage Rate (AEWR) challenges. The AEWR, a critical component of the H-2A agricultural visa program, has seen unsustainable increases, putting significant financial strain on growers nationwide. The escalating AEWR labor rates now threaten the survival of […]

How to Get the Most Out of Your AmericanHort Membership

Your AmericanHort membership helps you connect, learn, and grow so your business can thrive. From exclusive resources to networking opportunities, here are the top ways to maximize your membership and set your business up for success. Update Your Company Profile Ensure your company profile is current and complete. When your company is a member, all […]

Make an Impact: Your Guide to Getting Involved in Advocacy

The AmericanHort Advocacy & Government Affairs team in Washington, D.C., works to ensure that the issues of the green industry are heard and understood by government officials in Congress and with staff from federal agencies. You can stay informed about the latest developments, laws, and regulatory matters impacting your business by reading Impact Washington, our […]

From HortScholar to Cultivate Cornerstone

In our new series on past HortScholars, we catch up with Doug Schuster, one of the original participants who has since become a familiar face behind the scenes at Cultivate. Inspiring stories often show how individuals uncover their true talents in unexpected ways. Whether through playing sports, trying a new hobby, or taking a class, […]

Preparing Your Business for Success in 2025

The new year is a perfect time for reevaluating goals, refining strategies, and implementing plans for a stronger, more focused business. It’s a chance to break old habits, embrace new skills, and aim for meaningful progress. Whether your priority is expanding operations, enhancing employee satisfaction, or cultivating strong leadership, success begins with intentional planning. Charting […]

Boost Safety and Productivity: Engage Employees for a Safer Workplace

Employee engagement in workplace safety is critical for maintaining a safe and productive environment. When employees actively engage in safety efforts, they’re more likely to follow protocols, identify hazards and contribute to a culture prioritizing well-being. Employee engagement will differ from company to company depending on factors such as culture, leadership, employees, and the current […]

Using Consumer Trends for Business Growth and Financial Planning

Integrating garden trends with strategic financial planning creates a powerful framework for business growth. By staying aligned with the latest consumer desires, businesses can deepen customer engagement and capture new sales opportunities. In the recent AmericanHort Community Connector Roundtable, Katie Dubow of Garden Media Group and Ken Lane of Hathaway & Lane Direct, talk trends […]

Things You Should Do Now for the Health of Your Business In 2025

As you begin reflecting upon the past year and shift focus to next year, it’s important to identify past challenges and pain points, capitalize on successes, and align goals for continued growth. Pinion business advisors, a premium AmericanHort provider, offer insights and tips for a healthy business operation—from tax and HR planning to back-office efficiencies […]