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Successfully Recruiting in 2022

Attracting people to work in any position has never been more difficult. In this webinar, Neal Glatt from GrowTheBench.com will help you get a recruiting edge by discussing modern approaches to hiring. Attendees will learn how to write compelling job postings, how to use the latest recruiting technology, where to find workers, and what’s working […]

Advocacy Springs Forward

Signs of spring abound as daylight lengthens, the dawn chorus of birds returns, and budding foliage and flowers begin to color the landscape. Another sign is the increasingly delirious pace around nurseries and garden centers as you cultivate and deliver the bounty of spring’s growing season to consumers around the country. Amid the rush to […]

Market Metrics Index of Prices Paid by Growers Report

Prior to the COVID pandemic, the green industry was in the mature stage of its industry life cycle. As such, there was margin compression occurring in the industry, where prices were slow to increase due to real and perceived competitive forces while, at the same time, the costs of the inputs used to produce these […]

SNEAK PEEK:  Input Cost Pressures Continue in 2022

The Index of Prices Paid by Growers report, first developed by Dr. Charlie Hall in 2017 as part of the Your MarketMetrics industry benchmarking program, will be released in the next couple of weeks, but our Chief Economist is providing a sneak peek for this issue of Connect. The report documents the inflationary pressures on […]

Winning the Talent War

The current talent war isn’t going away.  Last week, Home Depot announced their plans to hire 100,000 new positions this spring and revealed their game plan to accomplish their goal.  Here is what they’re going to do – and how you can beat them in your local market… Home Depot’s plan to hire 100,000 people […]

Building a Community of Gardeners

By building a community of successful gardeners! Community lies at the heart of everything we do – our customers come to us at key moments in their lives… wanting to teach their children where food comes from, landscaping a new home, or buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and […]

Congressional Kickoff 2022

As the second half of the 117th Congress kicks off, join AmericanHort’s advocacy team and distinguished guests to discuss the outlook on key industry issues to include the agricultural workforce, H-2B, USDA programs, research funding, and Farm Bill, as well as priorities in Congress.

Congressional Site Visits: Nurturing Relationships with Lawmakers

How do you create and grow relationships with your congressional representatives to successfully advocate for our industry? One very effective tool for developing a rapport with your lawmaker is hosting a site visit. All Politics is Local There’s an old saying, popularized by the late House Speaker Tip O’Neill: “All politics is local.” It means […]

Back2Basics: Gearing Up for Spring

Kick off your growing season with a refresher on the must-have best management practices for successful greenhouse operations. Disease, irrigation, pesticides, and fertilizer are some of the most common greenhouse growing considerations – and the most difficult to master. In this course, let us help you gear up for spring with a Back to Basics […]