April 2022 Connect
New Programs, New Growth Spring is here! While always a busy time for our industry, spring is a time for renewal and rebirth. AmericanHort is excited to announce a new program and new educational offerings that are specifically designed to ensure a strong future for our industry. This issue also provides highlights on advocacy issues, […]
Top 5 Ways to Mitigate Rising Energy Costs
It’s difficult to identify an organization or industry that isn’t worried about energy costs for their buildings or facilities. With electricity and natural gas prices experiencing market volatility in recent months, along with increasing pressure for companies to meet net zero goals and reduce greenhouse gas emissions (GHG), many are looking for ways to reduce […]
Back2Basics: Retail Team Training Essentials
Kick off your season with a refresher on the must-have best management practices for successful retail team members. Customer service, watering, growing media, and sales are a few of the common training needs for retail teams. In this Back-to-Basics course, we will help you train your team for a successful spring season.
Successfully Recruiting in 2022
Attracting people to work in any position has never been more difficult. In this webinar, Neal Glatt from GrowTheBench.com will help you get a recruiting edge by discussing modern approaches to hiring. Attendees will learn how to write compelling job postings, how to use the latest recruiting technology, where to find workers, and what’s working […]
Advocacy Springs Forward
Signs of spring abound as daylight lengthens, the dawn chorus of birds returns, and budding foliage and flowers begin to color the landscape. Another sign is the increasingly delirious pace around nurseries and garden centers as you cultivate and deliver the bounty of spring’s growing season to consumers around the country. Amid the rush to […]
Market Metrics Index of Prices Paid by Growers Report
Prior to the COVID pandemic, the green industry was in the mature stage of its industry life cycle. As such, there was margin compression occurring in the industry, where prices were slow to increase due to real and perceived competitive forces while, at the same time, the costs of the inputs used to produce these […]
SNEAK PEEK: Input Cost Pressures Continue in 2022
The Index of Prices Paid by Growers report, first developed by Dr. Charlie Hall in 2017 as part of the Your MarketMetrics industry benchmarking program, will be released in the next couple of weeks, but our Chief Economist is providing a sneak peek for this issue of Connect. The report documents the inflationary pressures on […]
Winning the Talent War
The current talent war isn’t going away. Last week, Home Depot announced their plans to hire 100,000 new positions this spring and revealed their game plan to accomplish their goal. Here is what they’re going to do – and how you can beat them in your local market… Home Depot’s plan to hire 100,000 people […]
Building a Community of Gardeners
By building a community of successful gardeners! Community lies at the heart of everything we do – our customers come to us at key moments in their lives… wanting to teach their children where food comes from, landscaping a new home, or buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and […]
Congressional Kickoff 2022
As the second half of the 117th Congress kicks off, join AmericanHort’s advocacy team and distinguished guests to discuss the outlook on key industry issues to include the agricultural workforce, H-2B, USDA programs, research funding, and Farm Bill, as well as priorities in Congress.