The Past and Present of Supporting Green Industry Research on Capitol Hill
Insight into the Floriculture and Nursery Research Initiative (FNRI) Many in our industry may know about the deep-rooted tradition of industry-supported research, dating back to the 1950’s when leaders of the American Association of Nurserymen established the “American Nurserymen’s Research Foundation.” The tradition continues today through the Horticultural Research Institute (HRI), the AmericanHort foundation, which […]
Engaging Families in Growing the Next Generation of Gardeners
Our customers come to us at key moments in their lives… wanting to teach their children where food comes from, landscaping a new home, or buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and provide education for longtime gardening success – especially for youth and family.
Women In Horticulture – March 2022
Suzanne Wainwright-Evans, owner of Buglady Consulting, is a horticultural entomologist specializing in integrated pest management. Suzanne has been involved in the green industry for more than 30 years with a primary focus on biological control and proper use of pesticides. Her business focuses on offering independent advice and training for growers so they can have […]
Member Spotlight: Decker’s Nursery – A Focus on Sanitation
Decker’s Nursery is a wholesale nursery specializing in large material containers, commodity, and licensed plants. They sell liner material and finished stock across the United States and to two Canadian provinces. They also propagate more than 1.5 million cuttings and 250,000 grafts a year and are a founding participant in LEAP – Labor, Efficiency, Automation […]
Setting SMART Goals in the Green Industry
With the recent boom in consumer interest in plants and plant-adjacent products, many in the green industry have found their businesses thriving and growing. Through the rush to grow, sell, ship, and move product, businesses have also hired new people, created new strategies for distribution (like online sales and curbside pickup), and started reaching customers […]
Top 5 Tips for Successfully Recruiting in 2022
Attracting people to work in any position has never been more difficult. In February, Neal Glatt from GrowTheBench.com helped AmericanHort members get a recruiting edge by discussing modern approaches to hiring in the webinar Successfully Recruiting in 2022. Attendees learned how to write compelling job postings, how to use the latest recruiting technology, where to […]
Complacency and the workplace
Provided by our Affinity Partner Sedgwick The term complacency, doing the same task for so long without incident that you assume nothing will ever happen, can become a challenge in any workplace. Complacency can affect anyone at any age regardless of their experience but there are ways to spot complacency among yourself and your employees. […]
April 2022 Connect
New Programs, New Growth Spring is here! While always a busy time for our industry, spring is a time for renewal and rebirth. AmericanHort is excited to announce a new program and new educational offerings that are specifically designed to ensure a strong future for our industry. This issue also provides highlights on advocacy issues, […]
Top 5 Ways to Mitigate Rising Energy Costs
It’s difficult to identify an organization or industry that isn’t worried about energy costs for their buildings or facilities. With electricity and natural gas prices experiencing market volatility in recent months, along with increasing pressure for companies to meet net zero goals and reduce greenhouse gas emissions (GHG), many are looking for ways to reduce […]
Back2Basics: Retail Team Training Essentials
Kick off your season with a refresher on the must-have best management practices for successful retail team members. Customer service, watering, growing media, and sales are a few of the common training needs for retail teams. In this Back-to-Basics course, we will help you train your team for a successful spring season.