Top 5 Ways the AmericanHort AI Assistant Supports Members

Sage, the new AmericanHort AI-powered assistant is designed to make your experience more efficient and impactful. Here are the top five ways Sage helps members every day: 1.     Find Information on Advocacy Initiatives and Guidance Staying informed about industry advocacy is crucial, and Sage can provide you with up-to-date information on various initiatives, including important […]

Tools for Your Career from the Horticultural Research Institute Leadership Academy

The Horticultural Research Institute (HRI) created the HRI Leadership Academy to build the next generation of green-industry leaders through focused leadership training, business skill development, personal growth, and a strong professional network. When leaders grow, the entire industry becomes stronger. “The HRI Leadership Academy had a significant impact on my leadership style. It helped me […]

Navigating “He-Said, She-Said” Situations in the Workplace – Insights for Industry Pros

During a recent AmericanHort HR Peer Sharing Group call, members tackled a challenge familiar to many HR professionals: how to effectively handle “he-said, she-said” incidents. Such situations are often emotionally charged, lack clear witnesses, and can escalate if handled poorly. With the right process and mindset, HR can help reduce risk, support employees, and maintain […]

Building Community at The Growing Place

Siblings Becca and Michael Massat carry forward a family tradition while building a team that feels like family. At The Growing Place in Aurora and Naperville, Illinois, the transition from second-generation to third-generation leadership isn’t simply a passing of the torch, but a thoughtful blending of legacy and reinvention. Siblings Becca and Michael Massat grew […]

Building Connections with Melinda Knuth

Melinda Knuth’s time as a HortScholar shaped her horticultural career. For Dr. Melinda Knuth, now an assistant professor at North Carolina State University, her HortScholar experience remains a defining chapter in her professional journey. She participated in the program in 2017 while pursuing her Ph.D. at Texas A&M, which blended horticulture with business management and […]

Beyond Taxes: What Ag Businesses Should Be Talking About in 2026

By Tommy Irvine, Lead Agriculture Advisor, Pinion Tax planning is only one piece of a financially resilient horticulture business. The most successful growers take a broader, year-round approach — one that examines the whole operation, not just the books. Today’s environment is challenging: labor shortages, rising interest rates, higher input costs, slim margins, shifting consumer […]

2025: A Year of Measured Recovery and Strategic Adaptation

By Dr. Charlie Hall, Professor & Ellison Chair in International Floriculture, Texas A&M University and AmericanHort Chief Economist As 2025 ends, the green industry can reflect on a year that, while not delivering the robust growth many hoped for, demonstrated our sector’s fundamental resilience and capacity for strategic evolution. Following the turbulence of recent years, […]

Building Community at The Growing Place

Siblings Becca and Michael Massat carry forward a family tradition while building a team that feels like family. At The Growing Place in Aurora and Naperville, Illinois, the transition from second-generation to third-generation leadership isn’t simply a passing of the torch, but a thoughtful blending of legacy and reinvention. Siblings Becca and Michael Massat grew […]